Creator media kit for streamers
A creator media kit is a single page sales doc for sponsorship enquiries. What to include, what to leave out, and how to send it.
By Soulstack · Monetisation & Business · 4 min read · Published , updated
In this guide
A creator media kit is a one-page document a streamer sends to brands interested in sponsorship. The kit lets a brand decide in 30 seconds whether the channel is a fit, what the rate is roughly going to be, and what kind of integration they can buy.
This article covers what to include, what to leave out, and how to keep the kit useful as your channel grows.
What a media kit is for
A clear, current kit gives a prospective partner the basics before a detailed conversation. It can reduce repeated questions, but it does not guarantee a shortlist place.
It is not a CV. It is not a portfolio. It is a one-page sales document.
The five things a kit must include
For a useful media kit, in priority order:
- Who you are. One sentence. The category you stream, your channel name, your real name or stage name.
- The audience. Average concurrent viewers, total followers, total minutes watched in the last 90 days. Pull these from Twitch's Creator Dashboard analytics page.
- Audience information you can substantiate. Use the breakdowns actually available in your analytics or a clearly described survey. Do not invent age or gender data if the platform does not provide it.
- Past sponsorships or partnerships. Two or three examples of brands you have worked with, if any. Skip this section if you have not done one yet.
- Rate sheet or contact for rates. Either list your standard rates or say "rates on request" with an email.
Aim for a short, readable document. One page can work well; use more space only when it helps a partner assess the offer.
What to leave out
A few things show up in templated media kits and harm rather than help:
- Vanity metrics from years ago. "5 million hours watched lifetime" reads as filler if the last 90 days are 50,000 hours.
- A long list of every social account. Stick to the three that drive real engagement.
- A bio paragraph. The single sentence at the top does the work.
- Stock photography. Use one good photo of yourself or your channel art.
- Multiple font weights and colours. Two fonts and three colours is the maximum.
Stats brands actually look at
Different brands ask for different stats. Relevant examples include:
- Average concurrent viewers over the last 30 days (the headline number)
- Followers (less important than concurrent but still asked)
- Audience country mix (does it match where the brand sells?)
- Audience age mix (matters for age-gated products)
- Average watch time per stream (signals audience engagement, not just attention)
If your channel does not yet have impressive numbers in any of these, present the relevant figures honestly, including their time periods and limitations, alongside the wider picture (community size on Discord, growth rate, niche specificity).
Pricing your slots
Price a proposed campaign from its actual scope: preparation, live time, editing, posts, usage rights, exclusivity, costs and payment risk. A flat project fee and an audience-based fee are different approaches, not stages every channel must follow.
Include a clear list of deliverables and what the quote excludes. Do not present an example fee as an industry benchmark. Ask about the brand's budget and compare the effective hourly return with the work involved.
How to deliver the kit
PDF, with a clean filename like "yourname-mediakit-2026.pdf". Three places to host it:
- A stable link on your creator profile or website. Replacing the file at that destination can keep the link useful; check permissions and caching after an update.
- A direct attachment to any sponsorship enquiry that comes in.
- A link in your YouTube About page and your Twitch channel description.
Update the numbers every 90 days. An out-of-date media kit is worse than no media kit; it signals you are not paying attention.
A simple template
For a first kit, this structure works:
- Header: your channel name and logo, the date the kit was prepared
- Sentence: who you are and what you stream
- Audience block: four key numbers, each with a one-line context
- Optional audience breakdown: include only data you can substantiate, with its source and limitations
- Past work block: two or three logos and a sentence each on the deliverable
- Rates block: clearly listed, or "rates on request" with your email
- Footer: your name, email, and one social link
Aim for 50 percent text, 50 percent whitespace. The blank space helps the reader scan.
When to upgrade
A simple document or design template can be enough. When the kit becomes a regular sales tool, consider a designer-made version if its quoted cost fits your budget. Until then, the content matters more than the design.